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Dear Pru Brand Expansion thanks to Pip Kruger and City of Charles Sturt

New Brand Toy Box

When I became the recipient of a Charles Sturt Business Development Grant this year, I wanted to use it to take my brand identity further, so as to better communicate who Dear Pru is as a business in my products and advertising. And I wanted to do it with a local creative businesswoman who “gets” me: Pip Kruger.

Sustainability Stitch by Stitch

Knitting is a form of craftivism, a gentle rebellion against consumerism. Pru Raymond’s Knitting for Zero Waste Living series at Charles Sturt’s 19 on Green centre was designed to empower knitters to make sustainable choices, and opt out of a throwaway lifestyle.

Close Knit Community

Throughout July I’m teaching a series of Knitting Workshops with a Sustainability focus at 19 on Green, a Community Centre in the City of Charles Sturt