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Dear Pru

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Work with Pru

Pru Raymond is an Australian knitting teacher, designer and writer who is focused on growth across the Australian wool-craft ecosystem. She collaborates with yarn stores, indie dyers, mills and publishers to share skills, stories, and success.

The five ways you can work with Pru are inviting Pru to teach at your yarn store; seeking to collaborate on a pattern, book, or kit; asking Pru to champion your brand through her highly engaged social media and email list; commissioning Pru to write an article for your publication/ an industry publication on your behalf and wholesaling one of Pru’s publications.

Pru is also available for public speaking opportunities and professional development workshops that build the capacity of other creatives and artists to develop their educational practice and business skills.

Invite Pru to Teach

Pru Raymond teaches colourwork knitting at Bombed Yarns 2023
Full on Fair Isle at Bombed Yarns, Hobart, Tasmania 2023

Do you want to foster community engagement, encourage knitters to visit your yarn store or invite existing customers to re-engage with your business in a new way? Invite Pru to teach contemporary, engaging knitting workshops! New and regular customers are drawn to workshops to learn new skills. With increased skills and confidence, they are likely to buy more patterns, tools, and yarn from your store. Check out the flyer then contact Pru to plan a “stackable retreat” at your yarn store in 2024.

Commission an Article or Blog

Pru Raymond talking to Suzie Horne on her Adelaide Hills farm with Finnsheep in the background
Pru talking to Suzie Horne of Green Hills Farm for Laine Issue 17, 2023

Pru writes for knitting magazines. Her most prestigious contribution was a 1500 word feature, accompanied by photos (Jacie Davis) for Laine Magazine, Issue 17. If you have a story you want to share within the knitting community, a publication or a blog to which you would like Pru to contribute- please reach out! 

Collaborate on a Pattern/ Book/ Kit

Pru visits Tess' stall at Fibre Feast 2023 to check out the Open hearted Mitts kits
Pru visits the Full and Nonsense' stall at Fibre Feast 2023 to check out the Open hearted Mitts kits

There are lots of ways Pru can work with indie dyers, mills and yarn companies. It could involve commissioning a garment design for a specific yarn/ book/ collection or putting together kits based on existing Dear Pru designs. For example, Pru collaborated with Australian indie dyer Fluff and Nonsense to turn Open Hearted Mitts into a kit which is sold at markets and the National Wool Museum.

Need a Knitfluencer?

Pru collaborated with Wander Home Adelaide to style her shoot for new knitting patterns and social media content

Perhaps your client base and Pru’s align? Her community members are typically female, creative, interested in Slow Fashion, the Arts, Self-Care, Well-Being, Travel, Gin, Wine. 30% of them are aged 35-44 and 23% 45-54. Her mailchimp engagement is higher than average, with an average open rate of  67.7% and click rate of 11.5% (ask your marketing manager: that’s well above average!!). Consider where your brands align and plan some authentic UGC with Pru.

Wholesale the Yarn Store Passport

Yarn Store passport cover

Would you like to stock the Yarn Store Passport at your yarn store?

The Yarn Store Passport is a record for intrepid Yarnaholics, Knitters and Crocheters who like to visit local yarn stores, mills, indie dye studios, yarn festivals and farms- in person or virtually. Now they can plan and document their yarn-inspired travels, collecting stickers and stamps as they go, all in this sweet project bag-sized book. 

The Knitter’s Learning Journal is also available for wholesale.

USA Wholesale available soon.