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Dear Pru

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Dear Pru Brand Expansion thanks to Pip Kruger and City of Charles Sturt
Branding
Dear Pru

New Brand Toy Box

When I became the recipient of a Charles Sturt Business Development Grant this year, I wanted to use it to take my brand identity further, so as to better communicate who Dear Pru is as a business in my products and advertising. And I wanted to do it with a local creative businesswoman who “gets” me: Pip Kruger.

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Have Yarn? Wool Travel
Dear Pru

A Treasure Map for Agro-Tourists on the Yarn Trail

Tucked into the Victorian countryside are hidden gems: sheep and alpaca farms, mills, dyeing studios and yarn stores. Many are by appointment only, and unless you are in the know, you wouldn’t even think to go looking for them…luckily, Jess is charting a treasure map…

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The Knitrepreneurs Episode 9: The Lipstick Index
The Knitrepreneurs
dearpru

The Knitrepreneurs #9: The Lipstick Index

In this week’s episode of The Knitrepreneurs, we discuss how the Lipstick Index relates to our yarn craft industry. In Australia, mortgages have increased significantly, cost of electricity and other essential items are going up, and the cost of living is expected to continue to rise into the new year. How might this affect the purchasing power of knitters and crocheters? And how could we respond to this challenging market using what we know about the Lipstick Index?

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Knitting Techniques
dearpru

Monogamous knitting is not for me

Who said “Thou shalt not have other WIPs”? ​Who told the virtuous knitter this was the high road and promised her eternal rewards if she can avert her gaze from other plump yarns and shiny tools?

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The Knirepreneurs
The Knitrepreneurs
dearpru

When is your hobby not a hobby, but a business?

The dangers of running your business as a hobby could be the simple annoyance that you now have ten crochet Cinderella dolls filling your spare room. But it could also mean legal or financial troubles or a terrible rift in a friendship because you didn’t abide by terms and conditions or you didn’t bother to clearly outline them in the first place.

This week the Knitrepreneurs consider: When is your hobby not a hobby, but a business?

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The knitrepreneurs weekly podcast
The Knitrepreneurs
dearpru

Why The Knitrepreneurs? We’re a bit different…

There are a LOT of knitting podcasts out there. Does the world really need another one? What makes The Knitrepreneurs different from all the others? Our point of difference is that we cut the crusts off business concepts and serve them to you in knitter-friendly serving sizes. We aren’t business gurus, but what we do know, we’ll share, and welcome others add their insights. And, if you are an indie dyer, a knitting pattern designer, a crochet tutor, a yarn store owner, or aspire to be any of these things, this is the podcast for you.

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