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Dear Pru Brand Expansion thanks to Pip Kruger and City of Charles Sturt

New Brand Toy Box

When I became the recipient of a Charles Sturt Business Development Grant this year, I wanted to use it to take my brand identity further, so as to better communicate who Dear Pru is as a business in my products and advertising. And I wanted to do it with a local creative businesswoman who “gets” me: Pip Kruger.

Don’t swatch.

Swatching is a topic that often divides knitters: when should you swatch? Pru argues there’s no need to knit a swatch…you can always frog it, right? Or gift it to a friend who will hand wash it and dry it flat in the shade every time.

Pictured: swatch for West Knits 2022 MKAL in NNK Yarns

Sustainability Stitch by Stitch

Knitting is a form of craftivism, a gentle rebellion against consumerism. Pru Raymond’s Knitting for Zero Waste Living series at Charles Sturt’s 19 on Green centre was designed to empower knitters to make sustainable choices, and opt out of a throwaway lifestyle.

Close Knit Community

Throughout July I’m teaching a series of Knitting Workshops with a Sustainability focus at 19 on Green, a Community Centre in the City of Charles Sturt

Just start somewhere

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Learning a new thing (like knitting) can be daunting… just start somewhere… but be prepared to adopt some tools and techniques along the way to keep going, along with a healthy dose of self compassion.

ABC Evenings with Peter Goers: and Dear Pru!

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Pru Raymond really enjoyed sharing about Yarn Tasting table at Fibre Feast on Evenings with Peter Goers, ABC Radio Adelaide. Conversation included indie dyers, men who knit, mindfulness and a few other things